Privacy Policy
A legal disclaimer
The Shoals
Effective Date: February 10, 2026
The Shoals (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a reservation, submit a form, or interact with our services.
By using this website, you agree to the practices described in this policy.
Information We Collect
We may collect the following types of information:
Personal Information
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Name
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Email address
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Phone number
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Mailing address (if provided)
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Payment and billing information
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Reservation details
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Information submitted through contact forms
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
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IP address
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Browser type
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Device type
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Pages visited
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Date and time of visit
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Referral sources
This information helps us improve our website and services.
How We Use Your Information
We may use your information to:
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Process reservations and payments
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Respond to inquiries or requests
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Communicate regarding bookings or services
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Send important updates
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Improve website functionality
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Monitor site performance and security
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Comply with legal obligations
We do not sell or rent your personal information to third parties.
Payment Processing
Online payments are securely processed through Wix and its integrated payment providers.
We do not store complete credit card information on our servers.
Cookies & Tracking Technologies
Our website may use cookies and similar tracking technologies to:
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Enhance user experience
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Analyze traffic and usage
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Improve website performance
You may adjust your browser settings to refuse cookies; however, some site features may not function properly.
Third-Party Services
We may use trusted third-party providers for services such as:
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Payment processing
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Booking management
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Analytics
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Email communication
These providers have their own privacy policies governing their handling of data.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of data transmission over the internet is 100% secure.
Your Rights
Depending on your location, you may have the right to:
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Request access to your personal data
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Request corrections to inaccurate information
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Request deletion of your personal information (subject to legal and reservation record requirements)
To exercise these rights, please contact us using the information below.
Children’s Privacy
Our website and services are not directed toward children under 13. We do not knowingly
collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.
Contact Us
If you have questions regarding this Privacy Policy, please contact:
The Shoals